“Forget Benefits, And You Will Sell More” by Michel Fortin

What’s the single, most important element in copywriting? Let me say it another way. You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still not selling? Is it the price? The offer? The competition? Maybe. … Continue reading “Forget Benefits, And You Will Sell More” by Michel Fortin