“The Hidden Reason Behind Most Copywriting Failures or Why Every Single Client and Every Single Business Writer Should Always, Always Use a Creative Brief!” by Chris Marlow

In this article you’ll learn the #1 reason writing projects fail…and how to make sure YOU don’t get the blame! It all boils down to a simple but very powerful planning tool…the Project Brief. In advertising and marketing agencies they’re called Creative Briefs, and a job doesn’t move forward without one. Sophisticated marketers have learned … Continue reading “The Hidden Reason Behind Most Copywriting Failures or Why Every Single Client and Every Single Business Writer Should Always, Always Use a Creative Brief!” by Chris Marlow