“The Power of Words is Vastly Underestimated” by Ted Nicholas

I’m constantly hammering away on the importance of the words used in sales copy. Especially in headlines. But, dear reader, the reality is few really “get it.” Today my goal is to change all that for you. How? By using several examples that I believe will drive home the importance of words even further for … Continue reading “The Power of Words is Vastly Underestimated” by Ted Nicholas