“Make Sure Your Copy Looks Through Your Prospect’s Eyes . . . Not Your Own” by Krista Jones

Until recently, I thought I had to like a product to be able to sell it. Now, I know the truth. Sure, it helps to like the product. Maybe it even helps a lot. But the fact of the matter is, when you write copy, you’re not writing for yourself. You’re writing for the person … Continue reading “Make Sure Your Copy Looks Through Your Prospect’s Eyes . . . Not Your Own” by Krista Jones