“Proving Your Case With Statistics” by Robert W. Bly

Whenever I am writing copy, I like to gather lots of statistics on my topic. The great thing about statistics is that you can always use them to support almost any sales point you want to make in your promotion. In fact, the same statistic can often be interpreted either to make a sales point or its opposite! For … Continue reading “Proving Your Case With Statistics” by Robert W. Bly