“Great Moments In Advertising — Part II: John and Albert’s Excellent Adventure” by Clayton Makepeace

When last we checked in on the great masters of advertising and copywriting, it was 1880. And John E. Powers – a curmudgeon of the highest order – ruled the advertising roost in America. As you’ll remember, Powers – said by many to be the world’s first professional copywriter – doubled sales for Wanamaker’s Department […]