Study

  • A Technique For Producing Ideas, James Webb Young

  • Advertising Secrets Of The Written Word, Joseph Sugarman

  • Breakthrough Advertising, Eugene Schwartz

  • The Adweek Copywriting Handbook, Joseph Sugarman

  • How To Write A Good Advertisement, Victor O. Schwab

  • Method Marketing, Denny Hatch

  • My First Sixty Years In Advertising, Maxwell Sackheim

  • My Life In Advertising And Scientific Advertising, Claude Hopkins

  • Ogilvy On Advertising, David Ogilvy

  • Confessions Of An Advertising Man, David Ogilvy

  • The King Of Madison Avenue, Kenneth Roman

  • Unpublished David Ogilvy, David Ogilvy

  • The Art Of Writing Advertising, Denis Higgins

  • Reality In Advertising, Rosser Reeves

  • Tested Advertising Methods, John Caples

  • The Robert Collier Letter Book, Robert Collier

  • The Copy Book, D&AD

  • David Ogilvy: An Autobiography

  • Ca$hvertising, Drew Eric Whitman

  • The Copywriter’s Handbook, Robert W. Bly

  • How To Advertise, Kenneth Roman & Jane Maas

  • The Secrets Of Emotional, Hot-Button Copywriting, Denny Hatch

  • Million Dollar Mailings, Denison Hatch

  • 2,239 Tested Secrets For Direct Marketing Success, Denny Hatch & Don Jackson

  • Commonsense Direct & Digital Marketing, Drayton Bird

  • How To Write Sales Letters That Sell, Drayton Bird

  • Blood, Brains & Beer: The Autobiography Of David Ogilvy

  • How To Make Your Advertising Make Money, John Caples

  • Making Ads Pay: Timeless Tips For Successful Copywriting, John Caples

  • My First 65 Years In Advertising, Maxwell Sackheim

  • How To Write Advertising That Sells, Clyde Bedell

  • Hey, Whipple, Squeeze This, Luke Sullivan with Sam Bennett

  • Influence, Robert B. Cialdini

  • The 100 Greatest Advertisements 1852-1958, Julian Watkins

  • The Online Copywriter’s Handbook, Robert W. Bly

  • How To Convert White Space Into Advertising That Sells, Clyde Bedell

  • The Brain Audit, Sean D’Souza

  • Great Leads, Michael Masterson and John Forde

  • First Hundred Million, E. Haldeman-Julius

  • The Ultimate Sales Letter, Dan S. Kennedy

  • Secrets Of Successful Direct Mail, Richard V. Benson

  • Magic Words That Bring You Riches, Ted Nicholas

  • How To Turn Words Into Money, Ted Nicholas

  • The Golden Mailbox, Ted Nicholas

  • Being Direct, Lester Wunderman

  • Hypnotic Writing, Joe Vitale

  • How To Make Maximum Money In Minimum Time!, Gary C. Halbert

  • The Lazy Man’s Way To Riches (Revised Edition) by Richard G. Nixon—based on the book by the Original Lazy Man, Joe Karbo

  • The Lazy Man’s Way To Riches, Joe Karbo

  • Pritikin’s Testament: Miracle Ads For Big & Small Advertisers, Retailers, And Entrepreneurs, Robert Pritikin

  • Successful Direct Marketing Methods, Bob Stone and Ron Jacobs

  • The Elementary Laws Of Advertising And How To Use Them, Henry Bunting

  • The Idea Writers: Copywriting In A New Media And Marketing Era, Teressa Iezzi

    More titles coming soon. Get in touch to see your favorite book listed on this page.